At ThreeWill, we’ve learned that success depends on more than vision. It depends on planning at the right level.
Before using the Entrepreneurial Operating System (EOS) at ThreeWill, we set annual goals but rarely paused to reflect or adjust. That changed when we started our implementation of EOS and introduced Quarterly Pulses. These are companywide days where we take a step back, look at where we are, and make adjustments based on what it will take to reach our goals. We also have Weekly L10s (an EOS Worldwide term, see – https://www.eosworldwide.com/blog/the-level-10-meeting) that help us stay aligned and address issues before they become roadblocks.
These rhythms are not just for leadership. They involve everyone and give the entire team a shared sense of direction.
Yesterday, during one of those quarterly sessions, I found myself thinking about Iron Mountain Organics. On the farm, I’ve always had an annual plan. I know what I want to grow, when to plant, and how we want to serve our community. But I’ve never applied the same structure we use at ThreeWill to our market garden.
What I experienced yesterday raised some thoughtful questions…
- What would it look like to have a quarterly planning rhythm for the farm?
- Could a weekly check-in with Linda Ryan help us stay aligned and better measure our impact?
- Would that give us the ability to adapt in season instead of reacting too late?
I haven’t implemented these ideas on the farm yet. But I’m starting to think that I should.
Running a farm takes more than hard work. It takes planning. Sales, marketing, operations, and finance all have a role. The same disciplines that make a business successful can help a farm thrive.
This is the first time I’ve looked to the business to inform the farm. It may not be the last ;).
Where are you running on autopilot that might benefit from a purposeful pause?
This post first appeared on July 18, 2025 in Sowing Success, my weekly LinkedIn newsletter on leadership and organic farming. Read the original on LinkedIn.
