Whether you’re tending to crops or leading a business, commitment to the journey is what separates dreamers from doers.
I just returned from three days in Philadelphia with my teammate, Will Holland, where we dove deep into the world of Home and Community-Based Services (HCBS). We came back both inspired and sobered. Inspired by the mission-driven leaders who give so much of themselves to serve others. Sobered by the weight of the challenges they face every day.
The HCBS industry is at a crossroads. Uncertain funding, aging leadership, high technical debt, and new pay-for-performance models create constant headwinds. Many organizations operate on razor-thin margins, with limited capacity to invest in the technology and data practices they desperately need. Layer on a rapidly changing regulatory environment and new technologies that bring both promise and risk, and you can see why most technology companies steer clear.
But at ThreeWill, we’ve chosen the harder path. We see the struggle, and we’re still in. Because commitment to a journey means sticking with it, especially when the easy option is to walk away.
Our purpose is to help mission-driven organizations reclaim time, strengthen operations, and focus on what matters most: delivering quality care. That’s not a quick win. It’s a long game and one that demands discipline, patience, and the ability to keep showing up.
The same holds true at Iron Mountain Organics. Small-scale, local farmers face similar systemic pressures: low margins, rising costs, aging infrastructure, and a public that loves the idea of “local” but often doesn’t understand the economics behind it. Both industries are built on heart, and both need the business discipline and storytelling strength to thrive.
In both farming and technology, success comes from taking one intentional step after another guided by a clear plan that keeps you moving forward, even when the road gets rough. At ThreeWill, we have EOS (the Entrepreneurial Operating System) from EOS Worldwide to help us do that. For ThreeWill, we know we need a framework to give us the guidance on how we stay strategic and keep it grounded in everyday decisions that stay focused on the long term mission of our company to reclaim 10 million hours of wasted time that can be put back to work on things that matter most. We are excited about getting that time back in the HCBS market to help them make a bigger impact on this world and bring more dignity to the lives they serve.
This journey into HCBS won’t be easy. Neither is farming. But both are worth the effort. Because commitment to a journey isn’t about comfort, IT’S ABOUT IMPACT!
This post first appeared on October 24, 2025 in Sowing Success, my weekly LinkedIn newsletter on leadership and organic farming. Read the original on LinkedIn.
